1.5 minute internet mini-training

http://blog.williamarruda.com/blog/personal_branding_quick_tips/index.html

 

I listened to the Personal Branding Quick Tip for April 2006, which caught my attention as an instructional designer.

 

I feel that, by hearing somebody talk, the information had more credibility than if it was written.  This is counter-intuitive, since research has shown that the written word had more authority than a speaker.  I wonder if this might be a novelty effect.  When we process information differently than normal, we expend more cognitive effort thus paying more attention to the message.  As we've had to learn to quickly process written information on the internet, we now spend most of our time skimming and sorting into important/not important.  We more rarely focus on or process the message.  When I clicked the button to listen to the recording, I committed 1 minute and 23 seconds to really hearing and thinking about what William Aruda had to say.

 

But, let me tell you, if he had asked for a whole 2 minutes, I don't think I would have clicked.

 

I liked the way he used music as a frame - it gave the clip a more professional feel.  I didn't like the use of the music inside the spoken piece or the fact that the music was louder than his voice.  I had my volume set to a reasonable level based on the music and lost the first part of what he said because I had to adjust my volume.

Funny, scary, interesting

http://www.aclu.org/pizza/images/screen.swf

 

This is an funny, scary, example of where the current transparency of personal information might lead. 

 

On the other hand, it's kinda a cool example of an EPS system.